Vikram Viswanathan

Families don't click ten blue links anymore. They ask ChatGPT, get an answer, then validate it with reviews, listings accuracy, and response speed. If your community isn't in that proof layer, you're losing the move-in before the first call. This session maps the new senior living funnel—from AI discovery to move-in—and the five places most operators leak conversions without knowing it. You'll see how leading multi-location brands are consolidating their location data, thinking locally with community-level insights, and using AI agents to act at scale—without adding headcount.

Leave with a "leak test" for each funnel stage, a framework to diagnose performance by community, and a practical playbook to turn AI disruption into your competitive advantage.