Rick Westermann

Senior living isn't the only industry selling a lifestyle to the boomers. From cruise ships to health and wellness companies, multiple players are vying for the chance to define what it means to grow old. But the senior living industry is still telling a retirement tale rooted in the past. Learn how senior living operators are changing the senior living "story" to meet the perceptions of a new generation of older adults and why the boomers' perception of senior living may not always reflect reality.

Presented by: SHN