Vice President, Digital Marketing, Communications, Brand Strategy
All Sessions by Patrick Schuerer
March 5, 2026
Brand & Demand: Uniting Storytelling with Performance for Growth – Presented by Markentum
11:30 AM - 12:00 PM
Griffin B
In a crowded senior living marketplace, the most successful communities understand that sustainable growth requires both brand equity and consistent lead generation. This session bridges the gap between the art of connection and the science of conversion, offering a strategic blueprint for uniting powerful storytelling with rigorous performance marketing. We will explore how authentic narratives build trust while targeted search and advertising strategies ensure the right prospects see the story. Hear from senior living leaders who have dismantled the brand awareness and demand generation silos and reaped the conversion rewards.
Key Takeaways
-How to Build Your Authentic Story
-Leverage Time-Tested Lead Gen Strategies
-Follow Through with the Right Follow up
Thank you for your interest inSales & Marketing Conference Events.Someone from our sales teamwill be in contact with you soon.