Corporate Director of Marketing, Jaybird Senior Living
All Sessions by Kristin Cole
March 5, 2026
Occupancy Whack-A-Mole – Presented by SeniorsGuide
11:30 AM - 12:00 PM
Griffin CD
A candid discussion about the realities of managing occupancy across a portfolio: how different buildings are often at different stages at the same time, and how sales and marketing teams respond to those cycles. The goal would be to talk honestly about reactive tactics versus more consistent, sustainable approaches that support steadier performance and planning.
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