Karim Kassam

Co-Founder and Principal, Optima Living

All Sessions by Karim Kassam

March 5, 2026

Turning a Website into a “Front Door” for Marketing to New Residents
3:30 PM - 4:00 PM
Griffin B
A website is typically the first thing that prospects and their families encounter on their senior living journey. What they see in their first few minutes on the page can make or break their decision to move in. Learn how operators make their websites stand out to prospects and what they are doing to turn curious web-seekers into customers.

Presented by: SHN