Joe Van Kampen

Senior living teams are working harder than ever, but many still struggle to answer the same questions: Are our results actually good, what is “normal,” and what should we focus on next? In this SHN session, Sean Leonard (CEO, ActiveDEMAND) and Joe Van Kampen(VP of Sales and Client Success, CITIZEN) walk through a 2025 benchmark roundup designed to help operators and agencies compare performance with confidence and turn insights into a clear action plan for 2026.

Talking points you can expect: Where you stand in 2025: key benchmarks across the lead-to-tour-to-move-in journey, and what “healthy” looks like

Attribution you can trust: how to connect outcomes to what actually influenced them, not just the last touch

Where You Stand and What to Do Next: practical priorities to set realistic targets, align teams, and measure real progress without adding busywork

Diving into the new norm of Generative Engines and Large Language Models: How does social proof support organizations in their rankings, and what can a community do to support their own growth with AI.