Evan Friedkin

It’s baaaack! And this time it’s live on the conference floor! The Know Your Industry Challenge is a fast-paced, interactive trivia showdown built for senior living sales and marketing pros who want to test their instincts against real benchmark data.

Hosted by Evan Friedkin and Craig Simons from Aline, this game-show-style experience blends competition, insight, and a healthy dose of fun. Joining them is Jake Raptosh, VP of Sales at Discovery Senior Living, bringing an operator’s perspective to the trends, surprises, and “so what” behind each answer.

Together, they’ll guide you through the most interesting data shaping senior living in 2026, unpacking what’s changing, why it matters, and how it should influence your sales and marketing strategy.

Expect questions and insights on:

How AI is reshaping the prospect journey and what it means for marketing strategy and community websites
Which care type outperformed the rest with double-digit inquiry growth in 2025
What the correlation between length of stay and length of sales cycle reveals about your sales approach
Where perception gaps between older adults and adult children show up most, and how to message accordingly
Who is researching senior living today and when they actually do it.

Come ready to play, learn, and see how your instincts stack up against the room. Bragging rights (and prizes) are on the line.