Deborah Howard

Boomers don’t behave like “seniors”—and AI is accelerating the gap between how they expect to buy and how most senior living marketing is built.

Today’s buyer values independence, transparency, personalization, and control—and AI is reshaping how they search, evaluate, and decide long before they ever contact a community.

In this fast-paced, interactive session, Senior Living SMART’s CEO—joined by Sam Prinster, Senior Vice President of Marketing Allegro Living—will unpack what happens when Boomer expectations collide with AI-driven discovery, and why outdated, one-size-fits-all marketing models are now driving poor lead quality and wasted spend.

Attendees will leave with a clear understanding of how smart operators are redesigning marketing around the prospect’s journey, not internal funnels—and what must change now to stay competitive in 2026 and beyond.