Christy Van Der Westhuizen

For the fourth consecutive year, Unlock Health has partnered with Senior Housing News to deliver the Senior Living Marketing Survey Report, providing a data-driven look at the tools, trends, and priorities shaping the year ahead. In this session, we’ll walk through key findings from the 2026 report and examine the trends and expectations influencing senior living growth in the coming year. Attendees will gain insight into how community-based sales and marketing teams and agency partners are responding to an evolving landscape, explore benchmarks impacting demand generation, lead engagement, and conversion, and uncover where strategies align and where they differ. What You’ll Walk Away With: Key insights from the 2026 Senior Living Marketing Survey Report, including trends and expectations shaping the year ahead A year-over-year view of how senior living marketing and sales priorities have evolved based on insights from previous survey reports Actionable takeaways to improve marketing and sales alignment and drive more effective, sustainable census growth

Senior living isn't the only industry selling a lifestyle to the boomers. From cruise ships to health and wellness companies, multiple players are vying for the chance to define what it means to grow old. But the senior living industry is still telling a retirement tale rooted in the past. Learn how senior living operators are changing the senior living "story" to meet the perceptions of a new generation of older adults and why the boomers' perception of senior living may not always reflect reality.

Presented by: SHN