Director of Sales and Optimal Longevity, Shell Point Retirement Commmunity
All Sessions by Zach Gurick
March 5, 2026
Operators Go Beyond the Boomers to Change Marketing Tactics for Gen-Xers, Millennials
3:30 PM - 4:00 PM
Griffin CD
The baby boomers are the ones moving into senior living in the years to come, but often driving those decisions are their Gen-X and millennial-aged adult children. Learn how operators are speaking directly to this audience during the inquiry and tour and how their preferences are shifting marketing priorities and strategies.
Presented by: SHN
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