Samantha Prinster

Sales leadership is evolving faster than ever—driven by shifting buyer behavior, and the rapid rise of AI in search, lead generation, and the selling process itself. This panel brings together experienced sales leaders to unpack what actually drives performance today.

Panelists will explore how to attract and motivate top sales talent through effective compensation structures, hiring strategies, and ongoing training—while sustaining long-term motivation in a high-pressure environment. The discussion will also examine how sales teams can better align with marketing and operations to maximize results, and what leaders often misunderstand about what their salespeople truly need to succeed.

Finally, the panel will address how AI is reshaping search engines, lead generation, and parts of the sales cycle—what can be automated, what shouldn’t be, and how leaders can leverage AI without losing the human connection that closes deals. Attendees will walk away with practical insights they can apply immediately to build stronger, more resilient, and more effective sales organizations.