Larry Williams

For the fourth consecutive year, Unlock Health has partnered with Senior Housing News to deliver the Senior Living Marketing Survey Report, providing a data-driven look at the tools, trends, and priorities shaping the year ahead. In this session, we’ll walk through key findings from the 2026 report and examine the trends and expectations influencing senior living growth in the coming year. Attendees will gain insight into how community-based sales and marketing teams and agency partners are responding to an evolving landscape, explore benchmarks impacting demand generation, lead engagement, and conversion, and uncover where strategies align and where they differ. What You’ll Walk Away With: Key insights from the 2026 Senior Living Marketing Survey Report, including trends and expectations shaping the year ahead A year-over-year view of how senior living marketing and sales priorities have evolved based on insights from previous survey reports Actionable takeaways to improve marketing and sales alignment and drive more effective, sustainable census growth