Susan Bowser

Affordability is a hot topic in 2025, and with good reason as income gaps widen in the U.S. In the years to come, senior living operators across the spectrum must attract prospects in a way that takes into account the economic anxiety prospects and their families feel, while also catering to affluent older adults. Hear from providers about the current landscape, how they are messaging on rates, and whether the gaps between high-end, market rate and more affordable options are widening.

Presented by: SHN