Megan Longley

Sales leadership is evolving faster than ever—driven by shifting buyer behavior, and the rapid rise of AI in search, lead generation, and the selling process itself. This panel brings together experienced sales leaders to unpack what actually drives performance today.

Panelists will explore how to attract and motivate top sales talent through effective compensation structures, hiring strategies, and ongoing training—while sustaining long-term motivation in a high-pressure environment. The discussion will also examine how sales teams can better align with marketing and operations to maximize results, and what leaders often misunderstand about what their salespeople truly need to succeed.

Finally, the panel will address how AI is reshaping search engines, lead generation, and parts of the sales cycle—what can be automated, what shouldn’t be, and how leaders can leverage AI without losing the human connection that closes deals. Attendees will walk away with practical insights they can apply immediately to build stronger, more resilient, and more effective sales organizations.

Among the most effective tools for senior living marketing is showing current residents flourishing. Learn how operators loop programming and services into their advertising and how they show prospects the life they could live inside their four walls.

Presented by: SHN

Hear from three different nationwide operators managing communities across Independent Living, Assisted Living, and CCRC on the untapped potential of digging through your database to uncover overlooked move-ins, the real outcomes they've achieved, and how AI digital workers were able to make a meaningful difference in their sales counselors' day-to-day work by partnering with them rather than overwhelming them.