Katie Deering

Wasted spend and inefficient processes quietly drain senior living marketing budgets every day. This session breaks down the biggest mistakes sales and marketing teams make and how to realign efforts to get more value from every dollar.

Session Description:

Smart Girl Digital brings together industry experts to unpack the most common - and costly - mistakes uncovered through real-world audits, mystery shops, and campaign execution across senior living organizations. From inefficient paid media setups to misaligned sales follow-up, these missteps quietly drain budgets and stall results. In this session, attendees will gain practical insight into where marketing and sales efforts often break down and how to spot red flags before they become expensive problems.

Attendees will learn how to:

Identify common marketing and paid advertising mistakes that lead to wasted spend
Recognize gaps between marketing campaigns and the sales process that hurt conversions
Spot inefficiencies revealed through audits and mystery shopping
Apply proven best practices to improve performance, efficiency, and ROI