VP of Marketing & Communications, Watermark Retirement Communities
All Sessions by Jamison Gosselin
March 5, 2026
Operators Go Beyond the Boomers to Change Marketing Tactics for Gen-Xers, Millennials
3:30 PM - 4:00 PM
Griffin CD
The baby boomers are the ones moving into senior living in the years to come, but often driving those decisions are their Gen-X and millennial-aged adult children. Learn how operators are speaking directly to this audience during the inquiry and tour and how their preferences are shifting marketing priorities and strategies.
Presented by: SHN
Optimizing the Handoff from Marketing to Sales: Data and Insights to Improve Opportunities and Conversions – Presented by Catalyst Senior Living Solutions
1:35 PM - 2:05 PM
Griffin CD
The first live interaction between your prospects and community can make or break the entire journey. See what leading operators are measuring and how optimizing this crucial process can unlock big gains.
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