2025 Agenda

February 18, 2025

Tuesday
February 19, 2025

Wednesday

9:05 AM-9:35 AM

Further

Featuring Justin Harden Vice President of Sales and Marketing, Phoenix Senior Living, Kari Wilson (Moderator) Director of Sales Operations, Sonida Senior Living, James Johnson (Moderator) Co-founder and Chief Product Officer @ Further

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Where

Example Location
9:40 AM-10:10 AM

Sales And Marketing Executive Outlook: The Path To Thrive In ‘25’

Featuring Kelley Skarp Kelley Skarp, Senior Vice President of Sales & Marketing, The Arbor Company, Lacy Jungman Chief Marketing Officer, Heritage Communities, Rick Westermann Chief Marketing Officer, LCS
10:10 AM-10:30 AM

Networking Break
10:30 AM-11:00 AM

Beyond the Click: How to Level-Up Digital Ads for Better Lead Quality, Sponsored by Markentum

Featuring Lesley Yanak SVP, Sales and Marketing, ONELIFE Senior Living, Matt Grant Director, Partner Strategy, Markentum, Rich Gordon Chief Strategy Officer, Agewell Solvere Living

Main Theater
10:30 AM-11:00 AM

The Senior Living Marketing FutureCast: Navigating the Seas of Change in 2025, Sponsored by Unlock

Featuring Brandon Christiansen (Moderator) Director of Marketing, Primrose Retirement Communities, LLC, Larry Williams Director of Market Strategy and Growth Solutions, Unlock Health

Track B
10:30 AM-11:00 AM

Debunking Digital Marketing Myths: Navigating the Buzz Around Traffic, Leads, and Automation, Sponsored by Smart Girl Digital

Featuring Brigitte Specht KJB Sales Consulting & Model 55 – Chief Growth Officer, Patrick Leonard The Gatesworth Communities – Chief Revenue Officer, Sarah Sheridan Smart Girl Digital, Lead Client Strategist, Stovall Kendrick Executive Vice President – Greenbrier Senior Living

Track C
11:30 AM-12:00 PM

Driving Length of Stay, Sponsored by Welcome Home

Featuring Brooke Saxon-Spencer Chief Experience Officer, Claiborne Senior Living, Heather Haley Senior Vice President of Sales (SRI)

Main Theater
11:30 AM-12:00 PM

Stop Drowning in Digital Leads: A Smarter Approach to Senior Living Marketing Automation, Sponsored by ndm

Featuring Ashley Alpert Chief Strategy Officer, ndm, Stephanie Riggs Sr. Director of Sales Innovation, Continuing Life

Track B
11:30 AM-12:00 PM

Aligning Marketing and Sales to Grow Occupancy, Sponsored by Senior Living Smart

Featuring Samantha Prinster Senior Vice President of Marketing, Allegro Management Company, Brandi Sharp Vice President & Director of Sales - Allegro Management Company, Carlene Motto EVP and Chief Marketing Officer, Belmont Village, Deborah Howard CEO, SeniorLiving Smart

Track C
12:00 PM-1:00 PM

Networking Lunch
1:00 PM-1:30 PM

Price vs. Value: Inside the delicate balance of driving rates, offering discounts, and selling on value

Featuring Linda Jo Dutton Sales & Marketing Director, Pegasus Senior Living, Eric Varin Senior Vice President of Sales & Marketing, Grand Living

Main Theater
1:00 PM-1:30 PM

Going local: Operators expand in-house marketing strategies

Featuring Jennifer Bishop Vice President of Sales, Sonida Senior Living, Jason Kohler EVP of Senior Living, Beztak

Track B
1:00 PM-1:30 PM

Good first impressions: Operators revamp tours for a new generation

Featuring Michael Marlow President, The Marlow Group, Inc., Ginger Atwood National Directorof Marketing and Sales, Harbor Retirement Associates, Sara Mitchell President, Solinity Marketing

Track C
1:35 PM-2:05 PM

Smooth Operators: Move-In Tips from the Best, Sponsored by Senior Sign

Featuring Stephen Eatman Vice President, Sunshine Retirement Living, Eric Varin Senior Vice President of Sales & Marketing, Grand Living, Crissy Tohey Head of Sales, Ascension Living, Kaden McKenzie Director of Sales, Senior Sign

Main Theater
1:35 PM-2:05 PM

Leveraging Machine Learning and AI to Reduce Buying Cycles and Deliver Better Marketing Outcomes, Sponsored by Active Demand

Featuring Sean Leonard CEO, Founder - ActiveDemand

Track B
1:35 PM-2:05 PM

Know Your Audience Challenge at SHN! Compete while you learn about the senior living audience! Sponsored by Roobrik

Featuring Samantha Prinster Senior Vice President of Marketing, Allegro Management Company, Erin Richey SVP of Marketing, Distinctive Living, Evan Friedkin Head of Business Development, Roobrik

Track C
2:10 PM-3:00 PM

Networking Break
3:00 PM-3:30 PM

Learning from Carvana: Price transparency, virtual tours and the journey toward a fully digital sales process discounts, and selling on value

Featuring Sanela Graziose EVP of Sales, Atria Senior Living, Michelle Anderson VP of Sales and Marketing, Provision Living, Heidi LaVanway Vice President of Marketing, Discovery Senior Living

Main Theater
3:00 PM-3:30 PM

Selling the CCRC of the Future: Innovative models move the market

Featuring Gale Morgan SVP of Sales, Mather, Molly Watts Marketing & Communications Manager, Rose Villa

Track B
3:30 PM-4:00 PM

Bridging Innovation and Experience: The Future of Brand Excellence in Senior Living, Sponsored by August Health

Featuring Lacy Jungman Chief Marketing Officer, Heritage Communities, Brooke Saxon-Spencer Chief Experience Officer, Claiborne Senior Living

Main Theater
3:30 PM-4:00 PM

Generate more referrals and positive reviews with a positive move-in experience, Sponsored by LivNow

Featuring Debbie Howard CEO, Senior Living SMART, Maureen Longoria Co-Founder, LivNow Relocation

Track B
3:30 PM-4:00 PM

The Use of Marketing to Attract New Staff, Sponsored by Citizen

Featuring Joe Van Kampen Vice President of Sales and Client Success, Citizen

Track C

9:00 AM-9:30 AM

From Inquiry To Move-in: Optimizing The CRM Lead Journey In Senior Living Sales, Sponsored By Yardi

Featuring Candace Seidle Manager, Yardi Senior CRM, Allie Goodwin Vice President of Sales, Senior Resource Group, Brent Rodriguez Vice President of Sales and Marketing at WellQuest Living

Where

Example Location
9:35 AM-10:05 AM

Data Tells the Story: Inside the metrics that illuminate top trends, challenges in sales and marketing

Featuring Lou Maranto VP of Sales, Discovery Senior Living, Pamela Filby VP of Sales, Benchmark Senior Living, Brooke Saxon-Spencer Chief Experience Officer, Claiborne Senior Living

Main Theater
10:10 AM-10:40 AM

Content that Connects: Crafting Meaningful Marketing, Sponsored by Seniors Guide

Featuring Geoff Duncan VP of Marketing, True Connection Communities, Katharine Ross President, Seniors Guide, Matt Paxton Featured Expert on “Hoarders”, Founder of Transition Franchise Brands

Main Theater
10:10 AM-10:40 AM

The Silent Killer: Why Ignoring the Phone Is Costing You Sales, Sponsored by Catalyst Senior Living Solutions

Featuring Mary Cate Spires Vice President of Marketing & Digital Strategy, The Arbor Company, Jodie Roberts Director of Marketing, Senior Services Of America, Brandon Christiansen Director of Marketing, Primrose Retirement Communities, LLC

Track B
10:45 AM-11:15 AM

Content that Connects: Crafting Meaningful Marketing, Sponsored by Seniors Guide

Featuring Tamara Sunderman Vice President of Sales and Marketing, Charter Senior Living, Wanda Moen VP Sales and Marketing, The Arbor Company, Tom Donoghue (VP of Sales & Marketing), SSC.AI

Main Theater
10:45 AM-11:15 AM

Leveraging Senior Living Technology: Boosting Census and Enhancing Resident Retention, Sponsored by Sentrics

Featuring Robin Bowling VP of Marketing Sentrics, Brian McWade Chief Product Officer, Sentrics

Track B
11:20 AM-11:50 AM

Tech Transformation: Adopting – and understanding – the latest tech in senior living sales and marketing

Featuring Robin Visser Director of Marketing and Digital Strategies, Christian Living Communities, Justin Harden Vice President of Sales and Marketing, Phoenix Senior Living

Main Theater
11:20 AM-11:50 AM

A Shifting Continuum: Selling, marketing senior living across different care levels

Featuring Loe Hornbuckle CEO, Sage Oak, Rachel Cline Corp. Sales Director, United Church Homes, Emily Tucker Vice President, Growth – Senior Housing Sales & Marketing, Trilogy Health Services

Track B

2025 Agenda

February 18, 2025

February 19, 2025

Further

Sales And Marketing Executive Outlook: The Path To Thrive In ‘25’

Networking Break

Beyond the Click: How to Level-Up Digital Ads for Better Lead Quality, Sponsored by Markentum

The Senior Living Marketing FutureCast: Navigating the Seas of Change in 2025, Sponsored by Unlock

Debunking Digital Marketing Myths: Navigating the Buzz Around Traffic, Leads, and Automation, Sponsored by Smart Girl Digital

Driving Length of Stay, Sponsored by Welcome Home

Stop Drowning in Digital Leads: A Smarter Approach to Senior Living Marketing Automation, Sponsored by ndm

Aligning Marketing and Sales to Grow Occupancy, Sponsored by Senior Living Smart

Networking Lunch

Price vs. Value: Inside the delicate balance of driving rates, offering discounts, and selling on value

Going local: Operators expand in-house marketing strategies

Good first impressions: Operators revamp tours for a new generation

Smooth Operators: Move-In Tips from the Best, Sponsored by Senior Sign

Leveraging Machine Learning and AI to Reduce Buying Cycles and Deliver Better Marketing Outcomes, Sponsored by Active Demand

Know Your Audience Challenge at SHN! Compete while you learn about the senior living audience! Sponsored by Roobrik

Networking Break

Learning from Carvana: Price transparency, virtual tours and the journey toward a fully digital sales process discounts, and selling on value

Selling the CCRC of the Future: Innovative models move the market

Bridging Innovation and Experience: The Future of Brand Excellence in Senior Living, Sponsored by August Health

Generate more referrals and positive reviews with a positive move-in experience, Sponsored by LivNow

The Use of Marketing to Attract New Staff, Sponsored by Citizen

From Inquiry To Move-in: Optimizing The CRM Lead Journey In Senior Living Sales, Sponsored By Yardi

Data Tells the Story: Inside the metrics that illuminate top trends, challenges in sales and marketing

Content that Connects: Crafting Meaningful Marketing, Sponsored by Seniors Guide

The Silent Killer: Why Ignoring the Phone Is Costing You Sales, Sponsored by Catalyst Senior Living Solutions

Content that Connects: Crafting Meaningful Marketing, Sponsored by Seniors Guide

Leveraging Senior Living Technology: Boosting Census and Enhancing Resident Retention, Sponsored by Sentrics

Tech Transformation: Adopting – and understanding – the latest tech in senior living sales and marketing

A Shifting Continuum: Selling, marketing senior living across different care levels